Social Tools and Applications

As enterprises seek to break through the noise, and engage customers, partners and employees, voice plays an increasingly critical role. Research shows that marketing programs that incorporate voice calls are 15 times more likely to generate a sale than those with traditional click-to-purchase alone.

Who cares if dozens of people checked into your business on foursquare and John Smith is Mayor? These are some of the many questions enterprise marketers are struggling with as they try to figure out the value of location based services like foursquare and how it can benefit their business.

Effective knowledge management can increase revenue by saving organizations time and money.  But knowledge management is a pain point for many companies and sends them searching for the right tools to manage enterprise content.  But is the right tool right in front of you?  Are you leveraging the out-of-the-box social tools provided with SharePoint?    

Learn how a large organization in financial services industry has used the Enterprise 2.0 technologies to build the company intranet that goes deep into the organization by creating a governance structure that promotes and drives a culture of collaboration.

Key Takeaways:

As collaboration continues to evolve beyond stand-alone platforms to enhanced applications with social tools and interfaces, the need for integration has become increasingly important.  Next-gen collaboration enables seamless and flexible integration of all collaboration tools regardless of platform, application or interface and brings agility, efficiency and independence for enterprises.