Social Media, Marketing and Customer Engagement

The online content about your product or service has never been more important.  You’re competing with YouTube, Facebook, Slideshare, industry blogs, forums and other online sites that are discussing your products and services.  And you’re losing.  Worse, your competitors are advertising on those 3rd party sites and stealing traffic that belongs to you.   Yet smart companies are curating the content about their products/services and driving traffic back to their corporate sites.  Sites they control.  Come discover the step by step strategies for how the best companies are changing the game. 

Buried deep within the corporation lies a weapon so powerful, so critical to customer satisfaction, so important to revenue that it can literally mean the difference between winning or losing against your competitors.  Yet most companies ignore it or think of it as an afterthought.  It’s not seen as strategic and thus is entrusted to non-empowered individuals.   Recently however, the latest research on how companies are leveraging Enterprise 2.0 solutions reveals a dramatically more effective approach that wasn’t possible before.  Learn how Autodesk, RightScale, ExactTarget and more are using strategic content about their products and services as a huge competitive advantage.  Understand what you should and can be doing now.

Why is everything Social? Where are we going? While Enterprise 2.0 is focused on how organizations collaborate internally, how does the customer fit in? And does 'Social' matter (hint:yes) The purpose of this session is to introduce the key concepts and provide the framework for including your customers within your collaborative enterprise.

While many businesses have adopted real-time collaboration, few are tapping into social media to help drive attendance, feedback and immediate participation in events. In this session, you’ll learn how you can combine new advancements in web video and cloud computing with powerful social media to establish successful collaborative events.