As enterprises seek to break through the noise, and engage customers, partners and employees, voice plays an increasingly critical role. Research shows that marketing programs that incorporate voice calls are 15 times more likely to generate a sale than those with traditional click-to-purchase alone.

Creating an award-winning online community that provides continual member engagement can be an extremely challenging endeavor.  Join Dawn Lacallade, community manager at SolarWinds, to discuss the secrets of planning and execution to grow an online community from a few members to thousands in less than five years.

Cisco shares their journey to build a scalable governance model balanced with flexibility as they unleash a global integrated Social Networking and Collaboration platform across the enterprise.

Most large organizations face huge challenges in staying aligned, knowing when and how to collaborate, and capturing knowledge for future use. A large virtual team at Alcoa Fastening Systems has implemented principles of “Observable Work” – creating value through making visible and transparent the normally arcane processes of IT management.

You hear you need a Community Manager. But why do you need one? And what should a Community Manager do? 

Whether you're launching an employee or market-facing community, you'll want to join this session to learn why this role is so critical to the success of your community. Speakers from three organizations will share community governance models, community manager job descriptions, and provide a glimpse into the day-in-the-life of a community manager.

Investment decisions are only as good as the advice they are based on. Given this reality, Charles Schwab & Co. is using social computing to improve its service representatives’ expertise. Schwab is unleashing valuable financial knowledge across its geographically-dispersed organization by creating shared company-wide communities, blogs, activity streams, etc.

The first wave of Enterprise 2.0 focused on intra-company collaboration but the future of Enterprise 2.0 is about customer engagement and revenue generation.  

Leading companies can gain competitive advantage by transforming their customer facing functions such as customer service, sales and marketing.  The key to this transformation is the integration of social enterprise tools and cloud based technologies into the sales and marketing processes.  

Who cares if dozens of people checked into your business on foursquare and John Smith is Mayor? These are some of the many questions enterprise marketers are struggling with as they try to figure out the value of location based services like foursquare and how it can benefit their business.

Enterprise 2.0-style collaboration and communication, especially in the Cloud, raises myriad privacy, security, and compliance issues.  Current and proposed privacy frameworks (including the bill introduced earlier this year by Congressman Boucher) will be examined, generally and in view of the specific demands and features of an Enterprise 2.0 environment.

Millions of consumers and businesses rely on Symantec to protect them from online threats, and store and secure valuable information. But like any company of its size, Symantec had multiple project and platform teams working in parallel, with very little transparency about who worked on what. Today, by managing their project and product work with enterprise social software, they were able to break down silos and create a truly integrated product development process. Director of Global Lab Operations John Dequin will take you through how they did it, and what were the challenges and successes along the way.